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Book a WOF
Independent marketing inspection · NZ-wide · Raglan based

Paying an agencythrough the noseand can't say whatit's returned?

Get a WOF on your marketing: a fixed-price, plain-English inspection of what your spend is actually delivering. From a senior marketer who used to be a mechanic, and still diagnoses before replacing parts.

Book your Marketing WOFSee what's in the inspection ↓
Fixed price. 10 working days. No retainer, no lock-in, no pitch.
01 — The fault

You're not imagining it.

The reports arrive on time. The posts go out. The invoices definitely go out. But ask the hard question: what did we get for the $60k we spent last year? And... the room goes quiet.

Here's the part nobody tells you: a chunk of your retainer isn't paying for senior thinking. It's paying for account management, junior execution, software, meetings, overhead and the layers between you and the person actually doing the thinking.

And now AI has changed the economics of the production layer.
The production work hasn't disappeared. It just doesn't need as many hours to do it.

It's not that agencies are crooks. It's that the model was built for a different world.

A chunk of your retainer isn't paying for senior thinking.
02 — The inspection

Diagnose before you replace parts.

You don't swap components until you've found the fault. Most marketing isn't failing at the execution layer — it's failing at the strategy layer. Amplifying the wrong message just wastes money louder.

The Marketing WOF is an independent inspection of your marketing spend. Five checks, one written verdict, one debrief.

Inspection sheet
5 checks

Spend vs. delivery audit

Line by line through the last 6–12 months of invoices: what you paid, what actually shipped, what it returned.

Invoices · reports

Positioning teardown

What your marketing says about you vs. what genuinely makes you different — the thing your customers already find fascinating.

Website · brand

Channel roadworthiness

What's working, what's theatre, and what's quietly leaking money.

Analytics · ads

The verdict

A plain-English written report: keep, fix or fail. Including “stay with your agency” if that's the honest answer.

Written report

60-minute debrief

We walk through it together. No pitch attached.

Call · in person
Fixed price
$2,500
DeliveredWithin 10 working days
Your timeAbout one hour
CommitmentNone. No retainer, no lock-in
Your agencyDoesn't need to know
The guarantee
If the WOF doesn't find at least one thing worth more than the fee — a saving, a fix or an opportunity — you don't pay.
Book the WOF
03 — After the inspection

And if something needs fixing?

About a third of WOF clients are fine. They go back to their agency with better questions. The rest choose the level of help that suits them. All three run month to month with senior-only attention.

Done for youGET me in the engine bay

Your senior marketer, without the agency

I run your marketing as your outsourced marketing lead. Strategy, direction and the hands-on work, with an AI-powered production stack replacing the junior layer.

Monthly plan tied to a business goal, not a content calendar
Campaigns, content, website and ads — built and shipped
One monthly report that answers “what did we get?”
Typically 30–40% lessthan the agency retainer you're paying now
Done with you

Strategy from me, execution by your people

Direction, positioning and a monthly game plan from me. Your team or existing suppliers do the doing, and I keep it pointed at the target.

Quarterly strategy, monthly priorities
Briefs and review of what your team produces
A standing fortnightly call
Fixed monthly feescoped after the WOF
Done by you

I train your people until you don't need me

Yes, really. My model doesn't depend on your dependence. Hands-on training for your in-house marketer or owner, including the AI tools that do the grunt work.

Working sessions on your real marketing, not theory
Systems and prompts your team keeps
Clear exit point
Short engagement3–6 months, then you're off
Kendyl Coleman, marketing consultant, crouched beside her blue and white 1958 Buick
Kendyl + the '58 Buick
Kendyl Coleman at a Raglan Business Chamber event with her laptop
Kendyl SPEAKING
04 — Who's doing the work

The marketer who can strip an engine.

I'm Kendyl. Former mechanic, marketer for over a decade, and a business owner for more than 20 years. I still do my own spanner work and my classic '58 Buick has reached numbers on Instagram that most agencies would charge you five figures to attempt.

The connection isn't as strnge as it sounds. Both require you to find the actual fault before throwing parts (and money) at the problem.

Standing out is the job, and most marketing is too boring to be worth amplifying. I find the thing that makes your business genuinely different. The thing your customers already find fascinating and build your marketing around that.

I'm not an agency. There are no account managers, no juniors, no layers. You deal with the person doing the thinking.

The value isn't in producing more marketing. The value is knowing what marketing is worth producing.

BASED IN Raglan, WaikatoWorks REMOTELY, NZ-wideOver 20+ years as a business owner
05 — Fair questions

Before you book.

Will you just tell me to fire my agency and hire you?

No. Sometimes the agency is doing a good job. The point of the WOF is to tell you where your budget is really going and how you could get more for your spend.

Do I need to tell my agency?

No. I work from your invoices, reports, analytics and ad accounts - all things you own.

We don't have an agency, just a freelancer or in-house person. Still relevant?

Yes. The WOF works on any existing marketing spend, whoever's doing it. If you're starting from scratch, that's different. We don't inspect an empty engine. We build the strategy first.

Why so cheap compared to a strategy project?

Because it's an inspection, not a rebuild. Fixed scope with a tangible outcome. You're paying for the judgement, not the hours.

What do you need from me?

About an hour of your time, plus access: invoices, reports, Google Analytics, ad accounts and your website. I send a checklist the day you book.

Can I skip the WOF and go straight to a retainer?

You can, but many do the WOF first. It's the cheapest way for both of us to find out whether a retainer is the right fix, and if it is, the fee comes off your first month.

WE DO OUR OWN MARKETING - IS THIS FOR US?

Yes. The WOF isn't about who does your marketing. It's about whether what you're spending is working. I'll inspect the strategy, channels and output - whoever is behind them.

WE'VE NEVER REALLY INVESTED IN MARKETING. WHERE DO WE START?

You probably don't need a WOF yet. You need a strategy. I'll help you work out what you're trying to achieve, where to focus and what not to waste money on before you start spending.

Book your Marketing WOF

Your car gets an independent inspection every year. Your marketing spend is bigger — and nobody's ever checked it.

Email or ring with your business name and roughly what you're spending a month. I'll come back within one working day with a start date and the access checklist.

Book the WOF — $2,500 Ring Kendyl
Fixed price. 10 working days. If I don't find something worth more than the fee, you don't pay.
Email
kendylcoleman@gmail.com
Phone
027 733 0233
Based
Raglan, NZ
© 2026 Marketing Mechanic · Kendyl ColemanThe Marketing WOF is an independent marketing audit. Not affiliated with NZTA vehicle inspections.