The Marketing WOF is an independent inspection of your marketing spend. You walk away with a score out of 100, your positioning written down, a fix brief anyone can action, and the first fix already done.
You don't swap components until you've found the fault. Most marketing isn't failing at the execution layer. It's failing at the strategy layer. Amplifying the wrong message just wastes money louder.
Line by line through the last 6 to 12 months of invoices: what you paid, what actually shipped, what it returned.
A one-page document you keep: what genuinely makes you different, who it's for, the words to use and the words to drop. Most businesses have never had one written down.
What's working, what's theatre, and what's quietly leaking money.
Every check marked and scored out of 100, in plain English. Keep, fix or fail. Including "stay with your agency" if that's the honest answer, with the evidence to back it.
Not "improve your positioning". A written scope your agency, freelancer or team can quote from and start on Monday, ordered by what moves the needle first.
We walk through it together, and you can argue with any of it. No pitch attached.
No mechanic just looks. While it's on the hoist I fix the highest-impact thing I find, whether that's your homepage headline, your tracking or your ad account. At no extra charge.
Fix what failed, then bring it back within 60 days. I'll re-inspect those items at no charge, so you can see the difference, not just take my word for it.
No. I have no stake in the answer, which is the whole point of an independent inspection. If your agency is doing a good job, I'll tell you that in writing, with the evidence, and you'll have sharper questions for them next quarter. What the WOF gives you either way is knowing, instead of hoping.
No. I work from your invoices, reports, analytics and ad accounts, all things you own.
Yes. The WOF works on any existing marketing spend, whoever's doing it. If you're starting from scratch, that's different. We don't inspect an empty engine. We build the strategy first.
Yes. The WOF isn't about who does your marketing. It's about whether what you're spending is working. I'll inspect the strategy, channels and output, whoever is behind them.
You're not buying an opinion, you're buying things that exist afterwards: a scored inspection, your positioning written down for the first time, a fix brief your team or agency can quote from, and one fix already done. If you're spending $6,000 a month, that costs less than two weeks of it. And if your agency turns out to be doing a good job, you get the evidence and the questions that keep them sharp.
About an hour of your time, plus access: invoices, reports, Google Analytics, ad accounts and your website. I send a checklist the day you book.
Email or ring with your business name and roughly what you're spending a month. I'll come back within one working day with a start date and the access checklist.